Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
As you tackle communication and social media, you are in danger of falling prey to old-school customer loyalty mistakes in this new digital era. Recovering investment banker, media pundit and best-selling author Carol Roth will teach you how to:
- Think strategically about social media in a customer loyalty context to create and keep customers as raving fans
- Understand why old -school loyalty efforts are not effective
- Learn why both “senders” and “spenders” are critical to your success
- Understand how companies get communications and social media backwards so that you can avoid the same mistakes
- Learning critical facets of effective customer loyalty and social media strategies for the best ROI for your business