Customer Loyalty 3.0: How to Avoid Getting Customer Loyalty and Social Media Backwards June 27, 2012, 1:00pm EDT
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As you tackle communication and social media, you are in danger of falling prey to old-school customer loyalty mistakes in this new digital era.  Recovering investment banker, media pundit and best-selling author Carol Roth will teach you how to:

  • Think strategically about social media in a customer loyalty context to create and keep customers as raving fans
  • Understand why old -school loyalty efforts are not effective
  • Learn why both “senders” and “spenders” are critical to your success
  • Understand how companies get communications and social media backwards so that you can avoid the same mistakes
  • Learning critical facets of effective customer loyalty and social media strategies for the best ROI for your business

About the Presenter(s)

Carol Roth is a recovering investment banker, business and professional lifestyle expert and author of the NY Times bestselling book, The Entrepreneur Equation.

Customer Loyalty 3.0: How to Avoid Getting Customer Loyalty and Social Media Backwards