Every decision you make in your business—whether it’s creating a website, investing in classified ads, or hiring an employee—has a financial impact. And each business decision affects your cash flow— the amount of money that comes in and goes out of your business. We’ll help you with your decision-making with this online primer. Throughout this guide, you’ll find case studies, examples, and expert guidance on every aspect of small business finances. You’ll see that our goal is the same as yours—to make your business financially successful.